Who do YOU trust more with your money?

Who do YOU trust more with your money?

Android vs. iPhone, business model edition

Apple collects the industry’s highest subsidy for the iPhone.
Google pays manufacturers and operators to use Android.

Here’s Nikesh Arora, Google senior vice president and chief business officer, in Google’s latest earnings call:

I’m not going to talk about specific of the TAC [Traffic Acquisition Costs] on mobile. But as you know, we get people using our devices both organically as well as through our distribution partnerships with carriers and OEMs. And typically, the OEMs and carriers participate in some of the economics that are on the Android marketplace or Google Play and some of them participate in the economics around Google Search just the way we would do syndication on the Web platform, which you do with many partners around the world. We have similar deals on the mobile front.

In other words, Google kicks back a cut of ad revenue and app sales to Android handset manufactures and carriers.

This is from the first in a series of upcoming articles by Horace Dediu on the economics of Android. I’m looking forward to learning more.

The Subsidy

Yes the iPhone collects the industry’s highest carrier subsidy. But I simply do not understand how this is evil, wrong, bad, unsustainable dot dot dot.

  • If a device maker creates a phone that customers want more than any other device,
  • If a device maker creates a phone that brings dumbphone owners into stores to go purchase their first smartphone,
  • If a device maker creates a phone that receives the highest customer satisfaction ratings,
  • If a device maker creates a phone that results in the happiest customers with the lowest likelihood of switching carriers,

Then why the fuck shouldn’t the device maker be rewarded handsomely for its efforts, and so as to ensure they continue creating the best smartphones for years to come? 

I just don’t get it.