Android vs. iPhone, business model edition
Apple collects the industry’s highest subsidy for the iPhone.
Google pays manufacturers and operators to use Android.
In other words, Google kicks back a cut of ad revenue and app sales to Android handset manufactures and carriers.I’m not going to talk about specific of the TAC [Traffic Acquisition Costs] on mobile. But as you know, we get people using our devices both organically as well as through our distribution partnerships with carriers and OEMs. And typically, the OEMs and carriers participate in some of the economics that are on the Android marketplace or Google Play and some of them participate in the economics around Google Search just the way we would do syndication on the Web platform, which you do with many partners around the world. We have similar deals on the mobile front.
This is from the first in a series of upcoming articles by Horace Dediu on the economics of Android. I’m looking forward to learning more.
